Mission

To reduce ignorance by enhancing WISDOM. 

To encourage people to perform their DUTY.

To have a cheerful life by spreading LOVE and eliminating hatred.

Founding Elements:

Wisdom, Duty, Love

ज्ञान, कर्म, प्रेम

Tagline:

Peace and Happiness from Soul to Universe

आत्मसुख से विश्व शान्ति तक

Principles: 
1. Enhance Your Wisdom. अपना ज्ञान बढ़ाएँ । 
2. Do your Duty. अपने कर्तव्य का पालन करें। 
3. Love All Being. सबसे प्रेम करें।